Keep your clients up to date on special offers
Use the address book to keep track of your guests' preferences. During their next stay, you will have all their information to make their stay even better. Inform your clients about new package deals and increase you upsell. The more your guests feel special and appreciated, the quicker they will be able to come back to you with pleasure.
In addition, you do not have to re-enter all the personal details of returning guests.